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Terms, Conditions & Ethical Safeguards

Our Commitment

At Brilliant Red Digital, we conduct market research, customer discovery, and validation surveys and other activities responsibly, transparently, and in line with recognised ethical and data protection standards.

Whether we are running surveys for our own innovation projects or on behalf of clients, we are committed to protecting participant privacy, ensuring informed consent, and handling data securely and fairly.

Purpose of Our Surveys

Our surveys and research activities are designed to:

  • Understand customer needs and behaviours
  • Validate products, services, and business ideas
  • Support innovation and commercialisation projects
  • Gather market insights and feedback
  • Improve products, services, and user experiences

We use lean and agile research methodologies, including rapid testing and experimentation approaches commonly used in innovation and business model validation frameworks.

Ethical Safeguards

Informed Consent

Participation in our surveys is always voluntary. Before taking part, participants are provided with clear information about:

  • The purpose of the survey
  • How responses will be used
  • Whether personal data is being collected
  • How data will be stored and protected
  • The participant’s right to stop or withdraw at any time

By completing a survey, participants provide consent for the use of their responses as described within the survey notice.

Privacy & Confidentiality

We take reasonable and appropriate measures to ensure survey responses remain secure and confidential.

Where possible, we:

  • Collect anonymous or aggregated responses
  • Minimise the collection of personally identifiable information
  • Restrict access to survey data to authorised personnel only
  • Use secure third-party platforms and storage systems

Individual responses are never sold to third parties.

Collection of Personal Data

In some cases, we may collect personal data where it is necessary for the purpose of the research or requested by the participant. This may include:

  • Name
  • Email address
  • Company or job role
  • Contact preferences
  • Demographic information

Personal data is only collected with the participant’s explicit consent and is processed in accordance with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

Participants may request access to, correction of, or deletion of their personal data at any time by contacting us.

Data Minimisation

We aim to collect only the information necessary for the stated purpose of the survey or research activity. We avoid collecting sensitive personal data unless there is a clear and lawful basis to do so.

Responsible Research Practices

We are committed to conducting research in a manner that:

  • Avoids deception or manipulation
  • Respects participant autonomy and dignity
  • Avoids discriminatory or harmful practices
  • Ensures transparency around incentives or rewards
  • Complies with applicable legal and professional obligations

We do not knowingly target vulnerable individuals or minors without appropriate safeguards and permissions.

Third-Party Platforms

We may use trusted third-party survey and research tools, such as online form or survey platforms, to administer research activities. These providers may process data on our behalf under contractual data protection obligations.

Participants should also review the privacy policies of any external platforms used during participation.

Client Research Projects

Where we conduct research on behalf of clients:

  • We act under agreed contractual and confidentiality arrangements
  • Clients are expected to use research findings responsibly and lawfully
  • We may act as either a Data Controller or Data Processor depending on the nature of the project

Specific project-level terms may supplement these general principles.

Use of Survey Findings

Survey results may be used to:

  • Inform business strategy and decision-making
  • Validate products or market opportunities
  • Produce aggregated insight reports
  • Support innovation and commercialisation activities

Any published findings will generally be anonymised and presented in aggregated form unless explicit permission has been obtained.

Data Sharing & Access

Survey data collected through our research activities is treated as confidential and is only accessible to:

  • Brilliant Red Digital
  • The relevant client or project partner commissioning the research
  • The authorised survey platform provider used to administer the survey and securely store responses

No other third parties are provided access to identifiable survey data unless:

  • Participants have given explicit consent;
  • Disclosure is required by law; or
  • A trusted service provider is engaged under strict confidentiality and data protection obligations necessary to support the operation of the research activity.

We do not sell, trade, or distribute participant data to external organisations for marketing or unrelated commercial purposes.

Where survey platforms or cloud-based systems are used, these providers may process data on our behalf solely for the purpose of securely delivering and administering the survey service.

Participant Rights

Participants have the right to:

  • Decline participation
  • Withdraw from a survey before submission
  • Request information about how their data is used
  • Request deletion of personal data where applicable
  • Lodge a complaint regarding data handling practices

Requests can be made using the contact details below.

Contact Us

If you have questions about our survey practices, ethical safeguards, or data protection processes, please contact:

Brilliant Red Digital
Website: www.brilliantred.digital
Email: hello@brilliantred.digital 

Updates to These Terms

We may update these terms and ethical safeguards periodically to reflect changes in legislation, industry standards, or our working practices. The latest version will always be published on our website.